CLOSE THE DEAL ISN'T ABOUT SALES
Hi, I'm Ewell Smith

Featured in The Wall Street Journal, PBS, Fox News, CNN, NPR, Reuters,BBC, Bloomberg, Politico and more.

The Origin
I grew up in New Orleans watching Al Copeland build Popeyes from the ground up. Bold. Creative. Relentless.
It showed me early what it looks like to build something that lasts.
Years later, I stepped into leadership roles at the worst possible times.
"The people who make it aren't always the smartest or the best funded. They're the ones who don't quit. The ones who adapt. The ones who keep moving forward when everything says stop."— What a decade of crises taught Ewell Smith

The Great American Seafood Cook-Off
Ewell created and hosted the Great American Seafood Cook-Off, featured on Food Network
and PBS, alongside celebrity co-hosts including Sig Hansen
from Deadliest Catch.
Tested by Crisis
Pre-2005
Louisiana Seafood Promotion & Marketing Board
Took over leadership just four years before Hurricane Katrina. Commercial fishermen lost everything — homes, boats, trucks, gear. Some lost loved ones. Billions of dollars in lost sales.
Then we rebuilt.
2010
BP Oil Spill
Five years after Katrina, the oil spill hit. We lost 98% of the market. Billions lost again. Same people. Same fight. Different disaster. Restored billions in lost sales a second time.
We rebuilt again.
2020
Carolina Loggers Association
Led the association through COVID. Different industry. Same fight. The ones who adapt keep moving forward when everything says stop.
Same lesson.
Featured On
Explore Franchising
Ready to stop thinking
and actually start?
and actually start?
No hype. No pressure. Just an honest look at whether franchise ownership makes sense for you — and exactly how I approach the process.
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