Sales Intelligence & Growth Strategy



SMB meaning infographic showing the three pillars of small and medium business: proximity, personal

SMB Meaning: What It Really Means (And Why It Changes How You Sell)

By ewell smith • February 22, 2026
SMB stands for small and medium business — but the real meaning goes deeper. Learn what makes SMBs different, how decisions actually get made, and what it means for your sales approach.
How to create a Google survey infographic showing draft in Docs, build in Forms, and share to close

How to Create a Google Survey That Helps You Close More Deals

By ewell smith • February 22, 2026
Learn how to create a Google survey using Google Forms, plus the exact questions that help uncover objections and improve close rates.
Formula for return on ad spend ROAS showing revenue from ads divided by ad spend

Return on Ad Spend (ROAS) and Why It Matters More Than Clicks

By ewell smith • February 5, 2026
Return on Ad Spend (ROAS) shows how much revenue you earn for every dollar spent on advertising and why tracking it matters.
Formula for return on sales (ROS) using EBIT divided by net sales

Formula for Return on Sales Explained With Real World Examples

By ewell smith • February 4, 2026
Learn the formula for return on sales (ROS), why it uses EBIT, and how to calculate it correctly with real-world examples across retail, service, and software businesses.