Josh Owen, host of the Make Marketing Make Sense Podcast interviews Ewell Smith, host of the CloseTheDeal.Com Podcast and franchise coach exploring the world of podcasting and its implications for marketing and business.

This discussion delves into the dynamics of podcasting and how to get started.

Discovering the Power of Podcasting

Ewell Smith's journey into the podcasting world began during the BP oil spill. At that time, he served as the head of the Louisiana Seafood Promotion and Marketing Board, where they embraced various media outlets to manage the crisis. One day, a podcast host approached him for an interview, sparking Ewell's interest in this medium. He conducted a test pilot, originally known as "Absolutely Mindset.com Podcast." That podcast experience opened doors and Ewell rebranded it as "Close the Deal.com Podcast."

Networking and Building Authority

Ewell recognizes podcasting's power for networking and establishing authority. He highlights that through interviews, you build relationships with a diverse array of people, gaining knowledge, exposure, and unique insights. Podcasting creates a ripple effect, enhancing your networking capabilities. This medium also positions you as an authority, which is particularly advantageous for salespeople and entrepreneurs.

Overcoming Podcasting Hurdles

Ewell Smith believes fear is the primary obstacle preventing people from venturing into podcasting. Overcoming this fear is crucial, as delaying can result in missed opportunities. To start podcasting, you need some basic equipment, including a laptop and a microphone. Networking within your immediate circle can help secure initial guests. Using recording platforms like Zoom, Zencaster, or Descript, you can conduct interviews with ease. Editing and producing your podcast can be outsourced or done yourself, using AI-based tools like Descript.

Creating Your Podcast

To publish your podcast, Ewell recommends using platforms like Buzzsprout to send your audio to various podcast players. Ewell suggests that even if you don't have extensive technical skills, you can gradually progress from audio to video podcasting. His journey from recording audio to incorporating video is a testament to the accessibility and learnability of podcasting.

Expanding into Franchise & Funding Insights

Ewell Smith has expanded his podcast to include a special series called "Franchise and Funding Insights," where he interviews franchisors and franchisees. This segment aligns with his broader mission of educating people about franchising opportunities.

To close, Ewell Smith's podcasting journey is a testament to the opportunities and networking potential that podcasting offers. Through his "Close the Deal.com Podcast" and its franchise-focused series, he showcases how podcasting can be a powerful tool for building authority, networking, and educating the audience on specific industries or subjects. And the end of the day, the power of podcasting is the people.