Ewell Smith interviews Lance Freeman, President of Franchise Development at Xponential Fitness, on CloseTheDeal.Com's special edition "Your First Franchise." 

Exponential Fitness is a leading fitness franchise group with 10 brands and over 6,000 licenses across 20 countries.  In this episode, Lance shares insights into their newest franchise brand, Body Fit Training (BFT), and discusses the company's success, market niche, and support for franchisees.

Lance's Background

Lance credits his parents for investing in his entrepreneurial journey and helping him start his first franchise. He began with a semi-private personal training concept, leveraging his passion for health and wellness and his desire to positively impact people's lives.

Xponential Fitness Overview

Xponential Fitness is the major player in the boutique fitness industry, boasting 10 brands and over 6,000 licenses globally. They offer a diverse range of fitness modalities, from yoga to indoor cycling, with a focus on core, sustainable fitness practices.

Introducing BFT – The Unicorn Brand

BFT, an Australian acquisition, is Xponential Fitness's youngest brand, boasting substantial potential for growth in the U.S. It provides periodized group resistance training with a unique blend of strength training and technology, tracking member results. BFT is accessible to people of all fitness levels and encourages members to visit an average of 4.8 times per week.

Investment and Revenue

For potential franchisees, the investment ranges from $350,000 to $550,000, depending on the location and real estate selection. Xponential Fitness is transparent about its performance, disclosing an average unit volume (AUV) of nearly a million dollars with a remarkable EBITDA margin exceeding 40%.

Support and Marketing

Xponential Fitness prides itself on providing robust support to franchisees, surpassing industry standards. They assist with recruitment, training, real estate, marketing, and more. Their franchisees benefit from a sales and marketing engine honed over many years, which aids in driving business.

Ideal Franchisee and Advice

The ideal franchisee for Xponential Fitness is often a corporate executive seeking to take control of their future. They aim to build a semi-absentee, passive income stream and scale a profitable fitness franchise. Lance advises franchise candidates to follow the franchisor's playbook closely, emphasizing that successful franchisees are those who adhere to the established plan.

Vision for the Future

Xponential Fitness aims to continue growing and expanding, increasing AUVs for existing franchisees, acquiring new brands, and nurturing B2B relationships. Their long-term vision is to become a global leader in health and wellness, impacting the lives of people around the world.

Considering this franchise, contact Ewell here.