August 15, 2024 by Ewell Smith
How to execute on the basics of personal branding and gaining attention so you can not only survive the big changes coming; but, thrive closing more deals. (especially real estate agents)
Mike Cuevas is founder of Referral Sweet and an expert on creating referral based sales.
3 takeaways on this episode of the Close The Deal Podcast:
- Personal Branding is Everything: Your reputation and personal brand are your most powerful tools in real estate. By consistently demonstrating your expertise, integrity, and commitment to client satisfaction, you build trust and loyalty. A strong personal brand sets you apart from the competition and attracts more clients.
- The Power of Relationships: Real estate is a relationship-driven business. Investing time in building and nurturing relationships with clients, colleagues, and industry professionals pays off. A robust network not only provides valuable referrals but also offers support and opportunities for collaboration, enhancing your career growth.
- Client Events Drive Engagement: Hosting client events is a strategic way to maintain connections and keep your services top of mind. These events provide a personal touch, showing clients you value their business and their relationship. By creating memorable experiences, you foster loyalty and increase the likelihood of repeat business and referrals.
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Close The Deal Podcast with Mike Cuevas
Founder - Referral Sweet
In the podcast episode, Ewell Smith interviews Mike Cuevas, a 20-year veteran in the real estate business, focusing on personal branding and its significance in building a successful career. Mike emphasizes the importance of personal relationships and how crucial it is to be liked on a personal level before achieving professional success. He shares his strategy of taking clients to mutual spots for meals to build trust and likability, rather than immediately seeking a signed listing agreement. Mike's early career in real estate involved personal branding and establishing trust with clients, which led to his initial success despite his young age and inexperience.
Mike attributes his success to his hustle and understanding of the importance of staying top-of-mind with his contacts. He recounts a pivotal moment early in his career when he realized his best friend forgot he was a realtor, prompting him to focus on never being forgotten. This led him to read extensively and adopt strategies to constantly remind people of his profession. Mike stresses that everyone has a database of relationships, whether they realize it or not, and the key to success is engaging with this database consistently. He advises new real estate agents to focus on building and maintaining their database, as their network is their most valuable asset.
Mike also discusses the significance of client events in building his database and personal brand. He shares how he hosted events that created multiple marketing opportunities, allowing him to stay relevant and visible in his clients' minds. These events were not just about the immediate interactions but were designed to gather valuable contact information and expand his network. Mike highlights that having a large, engaged database is more important than having a vast number of contacts. He believes that most people already have a valuable network, but they fail to leverage it effectively.
The conversation shifts to the importance of attention and personal branding in the real estate industry. Mike points out that the most successful agents are not necessarily smarter or better but have more attention on their brand. He emphasizes that building a personal brand is essential and cannot be taken away, even with the advent of AI and other technological changes. Mike warns against relying solely on platforms like TikTok or Zillow, as these are rented spaces and can change or disappear. Instead, he advocates for building a brand that is recession-proof and enduring
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About the Author Ewell Smith is the publisher of CloseTheDeal.com, host of the Close The Deal Podcast, and author of Your First Franchise Roadmap. He interviews franchisors, founders, and sales and marketing leaders to help franchise owners and candidates drive more revenue and find the right opportunity. His work focuses on practical franchise strategy, the right mindset, and helping people close the deal on their next chapter.
