HOME SERVICES FRANCHISE OPPORTUNITIES



Home Services Franchises:
The Opportunity Most People Overlook.

NEEDS-BASED · AI-DURABLE · WON'T GET AMAZONED


I spent my college summers cutting grass and painting houses - paint scrapings stuck to my face in New Orleans in August - and never once thought of it as a business. I thought of it as something I was doing until I became something else. That was the wrong way to think about it. And I've spent years helping people see what I missed.


EXPLORE HOME SERVICE OPPORTUNITIES
Ewell Smith | CloseTheDeal.com

The Bar Is Set So Low in Home Services.
That's Your Opportunity.

When COVID hit, like everyone else I was stuck at home and suddenly needed things fixed. I hired three different people. One was a franchise. Two weren't. The contrast was glaringly clear.

The fencing company showed up a day late. His estimate was handwritten on a crumpled sheet of paper. When I asked for insurance documentation, he fumbled. The grass installation crew showed up a day early and dropped pallets of sod in my driveway without a heads up - good thing I didn't need to get my car out. The junk removal company, the franchise, was the only one who showed up on time, came fully branded, handed me a professional estimate, and provided insurance paperwork without me having to ask.

That's the difference. Not talent. Not skill. Systems. Processes. Brand standards. The franchise operator doesn't have to be the best technician in the city. They have to show up on time, answer the phone, and do what they say they're going to do. In home services, that alone makes you the best in your market.

"The bar is set so low in home services — Chuck in the truck often sets the standard for quality and service. In franchising, it's the opposite. The brand depends on quality and service. It's the only way it grows. It's the only way it establishes trust in the marketplace. As a result, franchising excels in this space."

The word serve is in the word services. That's not an accident. The best operators in this space don't just fix things. They serve their communities. And their communities reward them for it.

The Market Case

Needs-Based. Won't Get Amazoned. Here to Stay.

The U.S. home services market hit $842 billion in 2026 and is projected to approach $1 trillion by 2031. Nearly 40% of American homes are over 50 years old. The IFA projects franchised home service establishments to exceed 85,000 units. This is not a trend. This is infrastructure.

$842B
US Home Services Market 2026
40%
of US Homes Are 50+ Years Old
85,000+
Franchised Home Service Units Projected

Most brands we work with are needs-based, not wants-based. When the AC breaks in July, nobody is weighing whether to spend the money. When the pipe bursts, it's not a decision. It's a crisis. And none of these services are going away. They won't get Amazoned. You cannot download an app to fix your roof. No algorithm is crawling under your crawl space. The work requires a human being, a truck, and training.

Industry Voices

What the CEOs Are Saying.

I've had the opportunity to sit down with some of the most respected operators in home services franchising. Here's what they told me and why it matters to you.

★ The CEOs quoted below have been guests on the Close The Deal Podcast.

"You're never going to find a home services brand stuck between a Curves and a Blockbuster. There's nothing trendy about home services and the people's need for housing and repairs and improvements. The durability of property services is unmatched."
Jeff Dudan — CEO, Homefront Brands

Jeff built and sold a national restoration company over 24 years, then came back to build Homefront Brands from scratch. He's not guessing. He's speaking from experience. And his point is exactly right. Home services doesn't follow fashion cycles. It follows the aging of 140 million homes, the frequency of storms and flooding, the reality that every house in America needs constant attention.

"In a time when AI is transforming other industries, someone still has to do the work. People don't want to fix their house — and the younger generation moving up into higher incomes has less and less ability to do so. That's driving the entire industry."
Scott Abbott — CEO, Five Star Franchising

Scott built Five Star Painting into a national brand before selling it and launching Five Star Franchising. His observation about the younger generation is critical. Millennials and Gen Z are becoming homeowners in record numbers, and they are not picking up a hammer. They are picking up a phone. That phone call goes to the franchise operator who answers it.

And left alone, everything goes from bad to worse. The moment someone stops taking care of a home, the maintenance doesn't pause. It compounds. A small roof leak becomes water damage. Water damage becomes mold. Mold becomes a gut job. Deferred maintenance is the engine that drives this industry.

AI & Home Services

AI Isn't Replacing These Jobs.
It's Making the Owners More Profitable.

Nobody is replacing the HVAC technician, the restoration crew, the painter, or the drywall specialist with a robot anytime soon. Those jobs are AI-durable. They require hands, tools, judgment, and presence. That's what makes this space so compelling for franchise investors.

But AI is actively transforming how many of these businesses operate - and it's happening at different rates across different brands. Some are further ahead than others. Here's where it's showing up and where it's making a real difference.

Window Hero — Drone Technology

Window Hero's AI-powered drone cleans buildings up to 150 feet tall. The AI learns the building, maintains exact distance, identifies the dirt, and completes jobs in half the time with 2 people instead of 5 or 6. No scissor lifts. No ladders. And because workers aren't on scaffolding or lifts at height, franchisees carry significantly lower insurance exposure - a real financial advantage that goes straight to the bottom line.

AI Sales Coaching

Some brands - Horsepower Brands is a leader here - are using AI to listen to in-home consultations, coach salespeople in real time, and score process adherence. It gives franchise owners a virtual ride-along on every visit without them being there. Not every brand is at this level yet, but the ones that are have a real edge.

Customer Acquisition

Depending on the brand, AI is being used to drive smarter lead generation, automate scheduling, and streamline CRM follow-up. The result for the franchise owner - less time chasing leads, more time running the business. The phone gets answered. The appointment gets booked.

Working ON the Business

Live dashboards, KPI tracking, and performance benchmarking give franchise owners clarity that independent operators never have. You don't have to be in the field to know what's happening. That's what allows you to scale.

Veterans & Home Services

Veterans Excel in This Space.
Here's Why.

The International Franchise Association reports that one in seven franchises across all categories is owned by a veteran. Home services leads that trend, and it's not a coincidence.

Think about what it takes to deploy troops to another country within 24 hours. That only happens because systems and processes are embedded in a veteran's DNA. Execute the mission. Follow the playbook. Lead the team. Deliver results under pressure. That is exactly the skill set that makes a great home services franchise owner.

Veterans don't question the systems. They execute them. And in franchising, the operator who executes the playbook consistently wins every time. Nearly every brand featured on this page offers a veteran discount. This industry was built for you.

1 in 7

Franchises across all categories are owned by veterans — Source: International Franchise Association

10 Home Services Franchises I Recommend

Curated Brands. Proven Models.

These aren't random picks from a database. These are brands I've researched, vetted, and in some cases built. Every one of them fits the needs-based, AI-durable, franchise-advantage model I've described above. If you see one that resonates, let's talk.

Painter1

Residential & Commercial Painting ⭐ I Was Head of US Development

I know this brand from the inside. I served as Head of Franchise Development for the United States, which means I know the systems, the support, the culture, and the opportunity better than almost anyone you'll talk to. Painter1 was founded by the same team that built Five Star Painting into a national brand. They took what they learned, stripped out the friction, and built something better. No zip-code territory restrictions. A mentorship program where new owners are trained by successful existing owners — and the mentors are compensated for their time. 100% of paint rebates go back to the franchisee. Top 20% Average Unit Volume of $942,266. And every franchisee is placed into a 10% equity pool, meaning you own a piece of the overall franchise system, not just your location. That's rare in franchising and it says everything about how they think about the relationship between the brand and its owners.

Investment Range
$80,270 – $168,380
Franchise Fee
$54,500
Royalty
7% Flat | 0% Ad Fund
Top 20% AUV
$942,266

★ Veteran Discount Available  |  Mentor Program  |  10% Equity Pool

Is Your Market Available?

Stan Strong Fencing

Residential & Commercial Fencing Horsepower Brands

The fencing industry is a $9.15 billion market, fragmented, highly local, and dominated by independent operators with no systems, no branding, and no scale. Stan Strong walks into that market with proprietary technology, a national call center, consumer financing built into the sales process, and the full infrastructure of Horsepower Brands behind it. I've visited Horsepower Brands headquarters and met directly with CEO Tony Hulbert. The support is real. Top location sales: $1,409,133. System average: $965,538. Tony has been a guest on the Close The Deal Podcast — and if you want to understand what separates Horsepower Brands from the rest of the field, that conversation is worth your time.

Investment Range
$160,181 – $241,071
Franchise Fee
$59,500
Royalty
6% – 2% Tiered
Top Location Sales
$1,409,133
Liquid Required
$75,000
Net Worth
$300,000

★ 10% Veteran Discount  |  Top New & Emerging Franchise 2025 — Entrepreneur Magazine

Is Your Market Available?
Read the Full Stand Strong Deep Dive →

Window Hero

Exterior Cleaning | Drone Technology Homefront Brands

Window Hero is one of the most interesting brands I've seen in home services. Their AI-powered drone technology cleans buildings up to 150 feet tall. The drone learns the building, maintains the exact right distance, identifies where the dirt is, and focuses on it. The sweet spot is commercial properties 4 stories and under - hotels like Hilton Garden Inn and Holiday Inn Express. What used to take 5 or 6 people with scissor cranes now takes 2 people who can learn to fly it in less than a day. Jobs get done in half the time at lower cost with better margins. And because workers aren't on ladders or lifts at height, franchisees carry significantly lower insurance exposure - a financial advantage that goes straight to the bottom line. Jeff Dudan's Homefront Brands is the platform behind this.

Investment Range
$206,244 – $363,744
Franchise Fee
$59,900
Avg. Gross Revenue
$824,105
Avg. Drone Job Size
$10,455
Gross Profit Margin
55.14%
Liquidity
$100,000

★ Strong Recurring Revenue  |  Residential & Commercial  |  Operational in 90 Days or Less

Is Your Market Available?

Hole in the Wall

Drywall Repair Emerging Brand

There are 140 million homes in the United States. 97% of them have drywall. Every single one eventually needs it repaired. The drywall repair market generates over $13 billion a year, dominated by handymen with no specialty and no brand. Hole in the Wall fills that gap with a specialist model, a memorable brand (1.844.NO.HOLES), and a 1-year warranty on all repairs. Co-founder James Groves, a Close The Deal Podcast guest, shared that their Orlando location handles 1,500-1,800 projects a year at a 32% profit margin. I have 14 holes in my own ceiling from a recent AC install. I know exactly who I'm calling.

Investment Range
$82,500 – $130,300
Franchise Fee
$59,500
Royalty
6% of Gross Sales
Territory Size
~250,000 pop.
Item 19 Profit Margin
32% (Orlando)
Veteran Discount
10% Off

★ Home-Based  |  Low Overhead  |  1-Year Warranty on All Repairs

Is Your Market Available?

Five Star Bath Solutions

Bathroom Remodeling Five Star Franchising

Scott Abbott built Five Star Painting into a national powerhouse before launching Five Star Franchising, and Bath Solutions is the crown jewel of that portfolio. The concept is simple: 1-2 day bathroom transformations at roughly one-third the cost of traditional remodeling. Proprietary paneling products. A "See Before You Buy" visualizer technology. A 24/7 call center. Franchisor-managed digital lead generation. The numbers are compelling. System AUV of $1.7M, mature franchisee AUV of $1.9M, average ticket of $13,895, and 250+ locations open.

Investment Range
$162,000 – $293,500
System AUV
$1.7M
Mature AUV
$1.9M
Average Ticket
$13,895
Liquid Capital
$100,000
Net Worth
$250,000

★ 250+ Locations  |  Home-Based to Start  |  Franchisor-Managed Lead Generation

Is Your Market Available?

One Hour Heating & Air Conditioning

HVAC Recurring Revenue

HVAC is high-ticket, urgent, and non-negotiable. But what makes it truly compelling as a franchise investment is the recurring revenue engine: maintenance contracts. The customer who lets you service their system twice a year is the customer who calls you when the compressor dies. Ranked #1 in Category by Entrepreneur Magazine every year since 2013. You don't need HVAC experience to own one of these. You need to build a team, run the business, and deliver on the brand promise.

Investment Range
$143,273 – $286,702
Ranked
#1 in Category Since 2013
Revenue Model
Recurring + High Ticket
Experience Required
None

★ Entrepreneur Franchise 500  |  National Brand Recognition  |  24/7 Call Center Support

Is Your Market Available?

1-800 Water Damage

Property Damage Restoration BELFOR Company

Life happens every day. A pipe bursts. A storm hits. A basement floods. These aren't wants. They're crises. And they happen around the clock, 365 days a year. 1-800 Water Damage is backed by BELFOR Property Restoration, the world's largest disaster restoration company. That backing means a built-in referral network, insurance claims partnerships, and access to regional and national CAT events as you grow. Top quartile franchisees average $1.9M in gross sales. Ranked in Entrepreneur Franchise 500 through 2026 and named Top Franchises for Veterans in 2025.

Investment Range
$142,903 – $312,398
Franchise Fee
$59,000
Royalty
7–10%
Top 25% Avg. Sales
$1,949,637
Cash Investment
$100,000
Net Worth
$300,000

★ Military Veteran & First Responder Discounts  |  Entrepreneur 500 (2023–2026)

Is Your Market Available?

JunkCo+

Junk Removal & Demolition BELFOR Franchise Group

Don't underestimate junk. Junk removal is one of the simplest business models in franchising and one of the most in-demand. Every homeowner, every business, every renovation, every estate sale generates junk that needs to go somewhere. JunkCo+ adds demolition services to the mix, opening up commercial and renovation work on top of residential. As a member of the BELFOR Franchise Group, JunkCo+ owners benefit from sister-brand referrals across thousands of local businesses, a natural cross-referral engine that most standalone operators can never replicate.

Investment Range
$227,760 – $337,760
Services
Junk Removal + Demolition
Network
BELFOR Franchise Group

★ Protected Territories  |  Nationwide Referral Network  |  Built-to-Scale Model

Is Your Market Available?

Gorilla Property Services

Exterior Property Services B2B + B2C

Gorilla is a one-stop-shop for exterior property services: pressure washing, house washing, window cleaning, gutter cleaning, roof cleaning, dryer vent cleaning, graffiti removal, snow removal, and Christmas light installation. The B2B and B2C model gives franchisees multiple revenue streams and a natural path to recurring revenue through property management relationships. The proprietary Gorilla Pro CRM runs the entire business from a phone. One tech, one service van, equipment kits to start. Canadian franchisees reported average gross profit of $319,724 and average net income of $162,388 in 2024.

Investment Range
$128,950 – $214,500
Avg. Gross Profit
$319,724 (49% margin)
Avg. Net Income
$162,388
Avg. Total Income
$666,233
Liquid
$100,000
Net Worth
$300,000

★ 100% Mobile  |  Year-Round Recurring Revenue  |  Great Add-On for Existing Operators

Is Your Market Available?

PestMaster

Pest Control Recurring Revenue

Pest control is the definition of a recurring revenue home services business. Quarterly treatments. Annual contracts. Auto-renewals. Customers who need you don't leave you. Founded over 40 years ago, PestMaster covers four core service areas: pest management, rodent control, wildlife exclusion, and vegetation management, across residential, commercial, and government clientele. That government contract revenue stream is unique in this space. A PhD and ACE-certified entomologist is on staff to support daily operations. Recession-resistant by nature. Pests don't care about the economy.

Investment Range
$103,900 – $206,300
Franchise Fee
$42,500
Liquid Required
$50,000
Net Worth
$150,000
Revenue Model
Recurring + Gov. Contracts
Experience Required
None

★ Home-Based  |  40+ Year Track Record  |  Government Contract Department  |  Fee Discounts Available

Is Your Market Available?
FAQ

Frequently Asked Questions.

No. Most of these brands are built for operators, not tradespeople. You hire the expertise. You run the business. The franchise system gives you the playbook — your job is to execute it and build a team that delivers on the brand promise.

It depends on the brand. Several on this list start under $150,000. Some go higher. Investment ranges for each brand are listed above. We'll match you to the investment range that fits your financial profile before you ever look at a specific opportunity.

Yes — and many operators do. Some of these brands are natural complements to each other. A junk removal franchisee and a restoration franchisee, for example, can feed each other leads. We look at your goals and financial profile and determine whether a single brand or a portfolio approach makes more sense for you.

Click "Is Your Market Available?" on any brand above and we'll check it for you. Territory availability changes frequently as franchises grow. The sooner you check, the better.

A conversation. No pressure, no pitch. We talk through where you are, what you're looking for, and whether franchise ownership makes sense for your goals. If it does, we find the right fit together. If it doesn't, I'll tell you that too.

Absolutely. Almost every brand on this page offers a veteran discount. More importantly, veterans consistently outperform in home services franchising. Systems, processes, discipline, and execution under pressure — that's the DNA of a great home services franchise owner. It's also the DNA of someone who served.

Most of these brands are designed for owner-operators who want to eventually work on the business, not in it. You build a team, put systems in place, and scale. Some brands on this list are semi-absentee from the start. We identify your preferred lifestyle model before we ever look at a brand.

The Bottom Line

Home Services Is Not Glamorous.
That's Exactly the Point.

Home services is not a sexy industry. It never will be. And that is precisely why the opportunity exists. The businesses most people overlook are often the ones quietly generating cash flow, recurring customers, and long-term wealth for operators who execute well.

The word serve is in the word services. The operators who understand that, who show up on time, answer the phone, honor the estimate, and deliver on the brand promise, dominate their local markets. Not because they're the best craftsmen. Because everyone else set the bar so low.

You're not starting on the 20-yard line in this space. With a proven franchise system behind you, we're putting you in the red zone, inside the 20, about ready to score. The systems are built. The brand is built. The support is there. What's missing is the right operator.

If one of these brands caught your attention, let's talk. No pressure, no pitch. Just a straightforward conversation about whether the opportunity fits your goals, your market, and your financial profile.

Ready to Explore a Home Services Franchise?

No pressure. No pitch. Just a process that respects your time and your experience.

Schedule a Call Check Territory Availability