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Close The Deal Podcast
Luxury Brand Positioning: How to Escape the Commodity Trap
Why Luxury Brand Positioning Outperforms Discounting in Uncertain Markets
Kathryn Porritt
Luxury brand positioning is the disciplined strategy of moving out of the commodity market and into premium authority. In this episode, Kathryn Porritt, CEO of Iconic Influencers, explains how founders can reposition mastery, protect margins, and lead innovation instead of competing on price. This conversation clarifies what must be true before shifting upmarket and how to execute a controlled transition without discounting.
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"The middle market has collapsed, and luxury brand positioning is one way out."New Paragraph
Connect With Kathryn Porritt:
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Jack Hayes
