CTD Podcast with Kenny Rubenstein

Rubensteins

Ewell Smith interviews Kenny Rubenstein, the third-generation owner of Rubenstein's in New Orleans. Kenny shares insights into the iconic men's clothing store's century-long journey, its survival strategies, and the recent venture into the hospitality business with Rubenstein's Hotel.

Legacy and Gratitude

Rubenstein expresses gratitude for the family legacy, tracing back to his great uncle Morris, who founded the store in 1924. The family's collaborative efforts and unique strengths in merchandising, finance, and interpersonal skills have shaped the brand's success.

Surviving Challenges

The conversation delves into the challenges Rubenstein's faced, from world wars to Katrina. The ability to adapt and embrace change, even amid economic downturns, has been a hallmark of their resilience.

Seven Unknowns of Sales Training

Rubenstein introduces the concept of the "seven unknowns," a sales training approach involving understanding the customer's needs through factors like type, size, price, color, model, fabric, and fit. This customer-centric approach has been a key to Rubenstein's sales success.

Hospitality in Clothing Business

Rubenstein emphasizes the importance of hospitality in the clothing business. Creating a familial atmosphere, where customers feel at ease and valued, has been integral to their customer relationships.

Rubenstein's Hotel Venture

The family's latest endeavor involves venturing into the hotel business with Rubenstein's Hotel. The decision stems from recognizing the need for hotel rooms in the city and utilizing their existing space. The hotel aims to extend the brand's experience by providing a comfortable stay for visitors.

Vision and Expansion

Looking forward, Rubenstein envisions expanding the hotel brand, potentially adding rooftop amenities. Additionally, the clothing business remains focused on embracing change, adopting new technologies, and exploring opportunities in regional locations.

Advice on Business Fashion

Rubenstein offers advice on business fashion, highlighting the importance of having a well-fitted suit in one's wardrobe. He emphasizes the positive impact of dressing appropriately, creating a confident first impression, and the convenience of seeking expert guidance in the shopping process.

Make a Reservation

Rubenstein invites you to visit Rubenstein's for style sessions, where no purchase is necessary. The family aims to provide a personalized experience, catering to the diverse needs of their customers. The website, RubensteinsNewOrleans.com, offers information about style sessions, vendors, and the brand's rich history.