Groovy Hues: The Profit-Driven Paint Franchise W/ Josh Hoffman

September 19, 2023  by Ewell Smith

Josh Hoffman shares several revenue models the Groovy Hues Franchise provides.


This is a profit-driven model that is backed by Horsepower's proven systems and processes. 


5 takeaways Josh shares from this episode of the Close The Deal. Com Podcast (franchise & funding insights edition): 


  1. An emerging paint franchise created by Horsepower Brands
  2. Bringing scalability that Horsepower Brands proves over and over
  3. Technology-driven on the back end and on the consumer end to help drive more sales
  4. Not your ordinary back-end support - includes marketing, bookkeeping, hiring...
  5. What makes the ideal candidate - could this be you?



This episode is brought to you by franchise & funding. 


Considering a Groovy Hues franchise, visit: https://www.franchiseandfunding.com/contact


Products we ❤️  for our health:


  • Athletic Greens - AGI


Audio -  Close The Deal . Com Podcast:


CTD Podcast with Josh Hoffman

Groovy Hues

Groovy Hughes: A New Approach to Home Services Franchise


In our recent podcast interview, Josh Hoffman, the development director for Groovy Hues, shared insights into this emerging paint franchise.


Groovy Hues is part of the Horsepower Brands family, and its unique approach to home services is making waves in the industry.


Building from the Ground Up


Launched in November 2022, Groovy Hues was built from the ground up, without acquiring an existing business. This approach allowed the team to create a business model that is tailored to their vision and the needs of their customers.


Scalability is Key


One of the primary challenges Groovy Hues sought to address was scalability. While there are many paint concepts in the franchise space, the majority lack sophistication. The focus often remains on answering phone calls, leaving little room for expansion. 


Groovy Hues recognized the potential for growth and decided to provide customers with more than just paint services. They added power and soft washing, gutter and shutter services, and a custom curb appeal program, essentially becoming a one-stop-shop for exterior home improvements. 


This not only enhances the customer experience but also increases recurring revenue and business profitability.


Leveraging Technology


Technology plays a significant role in Groovy Hues' success. They use 3D rendering for estimates, ensuring accuracy and transparency in pricing.


Their visualizer tools allow customers to customize their home designs, making the decision-making process easier. An app streamlines communication between customers, painters, and business owners, eliminating the need for constant phone calls.


Streamlined Support and Training


Groovy Hues provides extensive support and training to franchisees. They offer training programs both virtually and in-person, allowing owners to start with a solid foundation. The brand boasts a robust infrastructure with experts in various fields, from marketing and operations to finance and technology. This support ensures that franchisees have access to top-notch resources as they navigate their business journey.


Ideal Candidates


Groovy Hues looks for business professionals with experience in P&L management, people management, and leadership skills.


While industry-specific experience is not required, having a passion for providing exceptional customer experiences is essential.


Couples interested in running the business together are also encouraged to explore this franchise opportunity.


The Vision for Groovy Hues


Groovy Hughes is redefining the home services franchise model by prioritizing scalability, leveraging technology, and providing robust support and training to franchisees.


Their goal is to become the go-to choice for exterior home improvements while delivering exceptional customer satisfaction.


For those looking to enter the franchise world with a brand that has a fresh approach and a strong vision, Groovy Hughes presents an exciting opportunity.


Ewell Smith, host of the Close The Deal Podcast, discussing sales systems and revenue growth

About the Author

Ewell Smith is the publisher of CloseTheDeal.com and host of the Close The Deal Podcast, where he speaks with founders, sales leaders, and operators about building effective sales systems and scaling revenue. His work focuses on practical sales strategy, marketing execution, and the mindset behind consistent growth.

CEO recording LinkedIn content for demand generation
By ewell smith January 26, 2026
How CEOs use LinkedIn to drive real demand, authority, and sales in just one hour a month without hiring a marketing team.
On the other side of fear mindset thumbnail for overcoming fear quotes
By ewell smith January 25, 2026
Fear shows up before every meaningful decision. These overcoming fear quotes plus real-world insight and data help you move forward when it matters most.
Black and white portrait of Chris Widener with the words Believe Again.
By ewell smith January 17, 2026
Why belief is the foundation of leadership, mentorship, and personal growth, featuring insights and stories from Chris Widener.