Mike Harvey, founder of The Roof Resource, shares how they genuinely drive down roofing costs for consumers  - flipping the market on its head.

The Roof Resource is revolutionizing the roofing industry with a transparent, customer-first approach that eliminates inflated pricing and high-pressure sales. By providing upfront, itemized cost breakdowns and leveraging advanced technology for quick estimates, homeowners save up to 50% compared to traditional roofing companies.

This disruptive franchise model not only benefits customers but also creates a scalable, low-overhead business opportunity for franchisees looking to join a game-changing movement in home services.

Mike Harvey's 11 Close The Dead Mindset Success Quotes

1. "Customers have to win first."
2. "Where you get uncomfortable is where you grow."
3. "If I can do something for my family, why can't I do that for a complete stranger?"
4. "I'm the Netflix guy; they're the Blockbuster."
5. "Pick up the sword and jump into the arena."
6. "If you're not ready to leave behind the W-2 life, then you're not ready for entrepreneurship."
7. "People over profit."
8. "The customer experience is everything."
9. "You don’t need to sell when the value speaks for itself."
10. "When you’re solving real problems, people will pull you into the conversation."
11. "We’re not just putting on roofs; we’re helping people do more with their money."

Close The Deal Podcast  - Franchise Profits Episode With Mike Harvey

Founder - The Roof Resource Franchise

A Roofing Industry Ripe for Disruption

The roofing industry has long been plagued by high prices, lack of transparency, and aggressive sales tactics. Homeowners often face inflated quotes with little understanding of the actual costs involved. Mike Harvey, founder of The Roof Resource, saw an opportunity to change the game by introducing a cost-transparent model that eliminates unnecessary markups and provides homeowners with fair, upfront pricing.

Mike Harvey’s Journey to Disruption

Mike’s background in corporate sales and training gave him the skills to identify inefficiencies in traditional business models. After spending nine months in the roofing industry, he realized just how broken the system was. Instead of following the conventional high-margin approach, he developed The Roof Resource, a fully virtual roofing franchise that prioritizes cost transparency and customer trust.

How The Roof Resource Works

Unlike traditional roofing companies that rely on in-person sales, high-pressure tactics, and unpredictable pricing, The Roof Resource offers a seamless and transparent process:

• Homeowners receive a proposal within 24 hours using advanced roofing technology and satellite imagery.
• Pricing is upfront and itemized, showing materials, labor, permits, and disposal costs with no hidden fees.
• The company partners with top roofing manufacturers and local, vetted contractors to ensure high-quality installation at a fraction of the traditional cost.
• Homeowners typically save 50% compared to market-leading roofing companies.

Overcoming Consumer Skepticism

One of the biggest challenges in launching The Roof Resource was convincing homeowners that the savings were real. Many assumed that lower prices meant lower quality, even when presented with premium materials and professional installation. Over time, positive word-of-mouth and consistent results proved that The Roof Resource was not only legitimate but also an industry game-changer.

A Franchise Model Built for Success

For aspiring entrepreneurs, The Roof Resource franchise offers an innovative business opportunity:

• Low overhead: No need for a physical office, large staff, or warehouse space.
• Simple operations: Franchisees focus on customer acquisition, while corporate handles backend logistics.
• Recurring demand: Roofing is an essential service, creating a steady stream of potential clients.
• High margins: Even with cost transparency, franchisees can generate strong profits by providing a superior customer experience.
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Why Roofers and Insurance Companies Love It

Roofing companies benefit from working with The Roof Resource because they receive guaranteed work with immediate payment, eliminating cash flow issues. Additionally, insurance companies appreciate the transparency and predictable pricing, which helps reduce loss ratios and unnecessary disputes. The model aligns the interests of homeowners, contractors, and insurers in a way that benefits everyone involved.

A Mission Beyond Roofing

For Mike, this business is more than just about making money—it’s about helping families make smarter financial decisions. Many homeowners who save thousands on their roofs are able to reinvest that money into home improvements, vacations, or other life-enhancing experiences. The company’s mission is to put people over profits while still building a scalable, high-growth business.

The Ideal Franchisee

The best candidates for The Roof Resource franchise are individuals who:

• Enjoy networking and building relationships with realtors, insurance agents, and homeowners.
• Have a strong work ethic and a desire to provide honest, transparent service.
• Want to be part of a disruptive brand that’s redefining an industry.

Final Thoughts

The Roof Resource is proving that transparency and trust can be powerful disruptors in an industry notorious for high-pressure sales and inflated pricing. By giving homeowners a fair deal and simplifying the roofing process, Mike Harvey is not just reinventing roofing—he’s creating a new standard for home improvement services. For franchisees, it’s an opportunity to be part of a movement that prioritizes integrity while offering a lucrative business model.