The B2B Sales Fix You Didn’t Know You Needed

Tired of dark leads, siloed teams, and sales that stall out? Mike Pedersen has seen it all—and built a no-fluff, 21-day system that rewires broken B2B sales pipelines fast. In this episode, he shares how mindset, smart systems, and one bold decision can turn chaos into closed deals.

Mike Pedersen's 15 Close The Deal Mindset Success Quotes:

1. “Comfort is safety, but that doesn’t mean it’s fulfillment.”
2. “Most people won’t act until the pain becomes too great.”
3. “You can either evolve or stay stuck—and die slowly.”
4. “If you’re not tweaking your process, you’re not growing.”
5. “Action is the only thing that creates results.”
6. “Don’t wait for a crisis to invest in change.”
7. “We will get through this...is not a strategy."
8. “Everyone has a personal agenda—especially in crisis.”
9. “Marketing is how people find out you exist.”
10. “Without action, there is no habit.”
11. “People don’t need more advice—they need momentum.”
12. “Overthinking kills dreams—quick decisions create them.”
13. “The numbers don’t lie—your mindset does.”
14. “Act while you have the energy and resources.”
15. “Change doesn’t take years—it takes one decision.”
    

Learn more about Mike Pedersen:

https://decidefastapp.com

https://www.linkedin.com/in/mikepedersen/

Close The Deal Podcast Player:

From Comfort Zone to Global Impact: Mike Pedersen’s Bold Move at 61

A Life-Changing Decision in Chandler, Arizona

At age 61, Mike Pedersen found himself living in Chandler, Arizona, running a successful consulting business. His life was orderly—his gym, grocery store, and favorite restaurants were all within a two-mile bubble. But despite his comfort, something felt off. “I need a reset,” he told himself.

Within one month, Mike sold his home and Tesla, gave away 90% of his clothes, and boarded a one-way flight to Southeast Asia. This wasn’t just a travel adventure—it was the start of a radical new chapter in life, business, and mindset.

Reinventing the Entrepreneurial Journey

Mike is no stranger to entrepreneurship. Since age 21, he's built and pivoted businesses across different industries. One of his standout achievements? Launching the world’s first golf fitness membership website in 2001, scaling it to seven figures in under a year as a solo operator. With 400,000 email subscribers and 30,000 monthly site visitors, he rode high—until the 2008 crash wiped out 85% of his income overnight.

Instead of panicking, Mike pivoted into a digital marketing agency, which he ran for eight years before transitioning into his current consulting practice.

Cracking the Revenue Code: The 21-Day Sprint

Today, Mike helps B2B companies—particularly in manufacturing, automation, and industrial sectors—transform their broken sales and marketing systems. Through his proprietary “21-Day Revenue Sprint,” he dissects every stage of a company’s sales process, from first contact to proposal close (or ghosting).

What makes his process unique is the use of AI. Mike feeds a company’s sales and marketing documents into his AI model—built on 25 years of his experience—which outputs a custom report detailing bottlenecks, revenue losses, and solutions.

His price tag? $7,500. The ROI? Often six or seven figures. One client landed a $1.6M deal from a lead that had gone cold. Another closed a $785K deal. And the improvements are long-term, creating systemic change that continues to pay dividends.

The Disconnect Inside Organizations

Mike’s work often uncovers a disturbing trend: disconnect. CEOs are unaware of what salespeople are doing. Sales blames marketing for bad leads. Marketing blames sales for poor close rates. Everyone’s siloed. Mike’s approach brings these parties back together—aligning vision, messaging, and process.

He breaks it into four categories:

1. Smart Target Prospecting
2. Sales Process Optimization
3. Proposal Presentation
4. Strategic Follow-Up

These aren’t fluff strategies. They’re hard-hitting, data-backed systems that shorten sales cycles (one client cut theirs by 32%) and re-engage dark leads.

Crisis Brings Clarity

Mike points out that most CEOs only take action once the pain becomes unbearable. “People don’t reach out until they’re in trouble,” he says. He’s had CEOs tell him, “We’ve got a two-week runway,” after ignoring years of decline. His advice: act when things are good. That’s when you have resources, energy, and options.

He draws a parallel to crisis events like Hurricane Katrina or the BP oil spill, emphasizing how proactive marketing and mindset saved entire industries. “Those who didn’t adapt died. Those who changed, thrived.”

Three Books and a Mindset App

Mike’s consulting expertise is matched by his commitment to mindset. He’s written three books:

• Dominate Your Market – A must-read for CEOs navigating market chaos.
• Atomic Actions – A personal development guide built on decisive action.
• Man Awakened – A book for men over 50 feeling lost or unfulfilled.

But his most radical innovation? An app called Decide Fast—designed to get people out of their heads and into action in under 9 seconds. Users type in their problem, choose an emotion, hit a button—and receive a hilarious, insightful, and often viral response. Built for virality, the app is part personal coach, part tough love comedian.

The One Thing He’d Tell His 21-Year-Old Self

Despite a nontraditional path, Mike wouldn’t change much. But he would remind his younger self to keep an open mind and resist the conventional path of “go to college, get a job.” For today’s entrepreneurs, especially those navigating a post-AI world, the rules are different—and Mike’s life is proof.



Want to Learn More?

Mike posts daily on LinkedIn and can be found at mike@mikepedersen.com. His work isn’t for the faint of heart—but for those ready to evolve, it could change everything.