May 7, 2024 by Ewell Smith
A MUST Listen For Every Franchisor Wanting to Award More Franchises
Trevor Rappleye shares the biggest mistakes he sees franchisors make marketing their brands
Trevor shares 3 takeaways on this episode of the Close The Deal Podcast:
1. Authentic Storytelling: Trevor emphasizes the impact of capturing genuine franchisee stories to resonate emotionally with prospective franchisees.
2. Data-Driven Strategies: Franchise Filming's systematic approach leverages data to consistently capture attention and win over potential franchisees.
3. Long-Term Vision: Trevor's vision of filming over a million minutes of franchisee videos by 2050 underscores Franchise Filming's commitment to revolutionizing franchise marketing through compelling storytelling.
Sign up for Trevor's Franchise Video Storytelling Newsletter here!
Close The Deal Podcast Player
Close The Deal Podcast with Trevor Rappleye
CEO - Franchise Filming
In this episode of The Close, The Deal podcast hosted by Ewell Smith, Trevor Rappley, CEO of Franchise Filming, shares insights into his journey from a young videographer to a specialist in franchise video marketing. Trevor's passion for storytelling and disrupting traditional marketing led him to establish Franchise Filming, focusing on authentic and impactful storytelling for franchisors. He emphasizes the importance of capturing franchisee stories to resonate with prospective franchisees and create emotional connections that drive business growth.
Trevor envisions Franchise Filming revolutionizing franchise marketing by filming over a million minutes of franchisee videos by 2050. His vision extends beyond mere marketing; it's about transforming how franchisors connect with potential franchisees through compelling narratives. By leveraging data and compelling storytelling, Franchise Filming helps franchisors capture attention consistently and win over prospective franchisees.
Through ongoing monthly marketing videos, Franchise Filming aims to help franchisors win more franchisees and enhance their brand storytelling for long-term success. Trevor's advice to franchisors centers on using data and compelling storytelling to create emotional connections that resonate with potential franchisees. He emphasizes the power of authentic storytelling in capturing attention and winning over prospective franchisees, making Franchise Filming an invaluable partner in the franchise marketing landscape.
Overall, this episode sheds light on the transformative power of storytelling in franchise marketing. Trevor's journey and expertise highlight the significance of capturing authentic narratives to inspire trust and engagement among franchise prospects. Franchise Filming's commitment to ongoing storytelling and data-driven strategies positions them as leaders in revolutionizing how franchisors connect with and attract potential franchisees.
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About the Author
Ewell Smith is the publisher of CloseTheDeal.com and host of the Close The Deal Podcast, where he speaks with founders, sales leaders, and operators about building effective sales systems and scaling revenue. His work focuses on practical sales strategy, marketing execution, and the mindset behind consistent growth.
